
Barbara Frei
EVP Europe & Member of the Executive Board Schneider Electric
The human aspect in technology transition
Nothing is more constant than change and this is particularly true in the industry of Schneider Electric – Industry 4.0 is an exciting strategic and technological shift to discover and grow new business areas. Schneider Electric is leading the digital transformation of energy management and automation. Besides technology, in this new era, Schneider Electric is also dealing with new values and with people who have to find their way around: leaders, employees, customers and partners at all levels. As a member of the group executive board, Barbara Frei will share insights on how the…
The human aspect in technology transition
Nothing is more constant than change and this is particularly true in the industry of Schneider Electric – Industry 4.0 is an exciting strategic and technological shift to discover and grow new business areas. Schneider Electric is leading the digital transformation of energy management and automation. Besides technology, in this new era, Schneider Electric is also dealing with new values and with people who have to find their way around: leaders, employees, customers and partners at all levels. As a member of the group executive board, Barbara Frei will share insights on how the international billion dollar company Schneider Electric makes the people as an integral part of the journey, what changes and adaptions had to be done and what the learnings along this journey has been.
About Barbara Frei
Barbara Frei, born in 1970 in Männedorf, Switzerland, has been CEO of Schneider Electric GmbH since 2016. She is responsible for business of the strategic DACH zone that comprises Germany, Austria and Switzerland. She completed her studies in mechanical engineering at ETH Zurich, followed by a doctorate in 1998. Barbara Frei started her career in 1998 as a development project manager for motors and drives at ABB Schweiz AG. Until 2016, she held various senior management positions in the ABB Group. She joined Schneider Electric in 2016 as CEO and Zone President of the DACH zone, after which she was nominated to become a member of SE’s Executive Committee to head up the Europe business in the beginning of 2019. Barbara Frei has extensive experience in automation, power engineering and digitization.